Series 118 (LOT 13742)

This portfolio is generally related to photo advertisements. Techniques are disclosed to utilize user check-ins at the point of interest (PIO) to advertise points of interest, business establishments, etc. The system obtains a photo ad template for a user, obtain multiple filler images of participants which are identified for a photo ad, generate the photo ad based on the template and post a status update with the photo ad. Also disclosed are techniques for automatic social network check-ins and status updates by obtaining automatic check-in rules based on a point of interest and a time period. Further disclosed are techniques to determine user’s social context, identify whether to perform automatic check-in and automatically post check-in or status update. The technology may be implemented in advertisement services, social networks, online blogs or forums, etc.