Riverside Park

This patent is generally related to advertising. Disclosed is a technique to gather consumer data to categorize consumers in various categories related to shopping behaviors and habits and optimize their products, displays, advertising and promotions to improve product sales. The system has a RF receiver installed in the store for receiving communications from the personal mobile wireless devices. The RF receiver generates consumer position data during movement in the store and associates the consumer position data with respective identities of the consumers and initiate consumer-specific advertisements based upon the consumer position data and respective identities of the consumers. Also disclosed are techniques to send a SMS to consumer device related to consumer specific advertisements. The technology may be implemented in advertisement services, shopping malls, retail stores, brick and mortar stores, e-commerce services, etc