IP3 2023 – Advertising 1 (LOT 13752)

This lot is generally related to location-based services. Disclosed are techniques to customize content for each user based on a location. Techniques are disclosed to receive a geographic area information and shapes with an importance level and receive multiple tags assigned to each shape. Also disclosed are techniques to determine the location of the content of requesting user and identify a shape where the user is located. The technology may be implemented in location-based services, map services, navigation services, traveler services, etc.