IP3 2022 – Advertising 2 (LOT 10761)

This lot is generally related to selection of advertisements based on video on demand. Disclosed is a technique to select an advertisement based on video on demand by receiving a request from a video player connected to a video content provider by determining a popularity count for the video content and a geographical area of the video player, selects and sends the video content combined with the advertisement to the video player. Also disclosed are techniques to select the advertisement with an advertising condition, which specifies a required popularity count and geographical area. If the condition is satisfied, then the advertisement is selected which increases the effectiveness of the advertisement. The technology may be implemented in VOD services, media content providers, online ad services, etc.