IP3 2020-Web Services 2 (LOT 11459)

This lot is generally related to web services.  Disclosed are techniques to modify websites presented to users to increase the number of visitors, frequency of site visits and generate advertisement revenue.  The technique receives initial user preferences, displays a first presentation of a website, receives subsequent preferences based on the presentation, and modifies the website to include dynamic content based on the user preferences.  The technology may be useful for presentations of websites, website-creating services, Internet services, ISPs, social network providers, advertisers, etc.