IP3 2020-Advertising (LOT 9968)
This lot is generally related to targeted advertising or marketing. Techniques are disclosed to provide customized marketing information associated to multimedia broadcasting by receiving multimedia broadcast data from a user device, determine the user information such as location, sex, age, information from an external service (social network service, banking service, social network service, etc.), history of received multimedia broadcast data, and transmit the information to a service provider. The system synchronizes the customized marketing information based on received multimedia data and transmits the customized targeted marketing information on to the user device. The technology may be implemented in TV broadcasters, multimedia services, network service providers, etc.