This portfolio is generally related to multimedia content. Disclosed are techniques for marketing digital media content by providing a digital service platform to content suppliers for depositing content, combining with metadata and distribute content to users by applying supplier specific business rules to media streams. Also disclosed techniques to create an interactive video by storing encoded video on a remote storage, create a link program to access ancillary content with a URL of the website and associate link program with video so that video stream may be paused when user want to access ancillary content. Further, disclosed techniques for managing digital media based on aggregate user profile information. The technology may be implemented for interactive content creation, media streaming, web TV, multimedia network service providers, on demand video providers, advertisers, satellite TV providers, etc.