Great Adventure (LOT 8959)

These inventions are generally related to messages or emails. Techniques are disclosed to process incoming messages by generating a processing criteria, selecting a group of processing criteria available to recipient, associate contact data with sender and utilize contact records to allocate the group of processing criteria to the recipient. The recipient further selects sub group of processing criteria to be applied on incoming messages to allow recipients to smartly process or filter incoming messages, emails, calls, etc. The technology may be implemented in email clients, web browsers, call processing applications, chat applications, servers, etc.