BIN 2021-Interactive Media (LOT 10166)

This lot is generally related to advertisements in media. Techniques are disclosed to tag user selected media content such as goods or services for purchase, tips, sign ups, registrations or subscriptions, polls, tickets, when media is played or displayed on the media player. The system identifies user selectable items in a media content based on viewing location, time and date of viewing, and displays a thumbnail image of the selected elements associated with the media content. Also disclosed are techniques to display the content of the video based on a particular recipient demographic location, or may be designed for female recipients of a particular age. Further disclosed are techniques to allow the purchase of relevant product or service to users. The technology may be implemented in streaming services, multimedia networks, digital TV services, online media services, VoD, etc.