Integrated Techniques for Location-Based Content Distribution and Targeted Advertising (Deal 311)

This portfolio is generally related to various technique such as content distribution based on location, deliver relevant advertisements based on search query, techniques to provide customized recommendations for social network users and collect sample data based on food/drink preferences to provide promotional items. A set of patents in the portfolio disclose a technique to present relevant advertisements to web pages from the user web logs, searched topics and match the ads to the topics. A patent in the portfolio discloses a content recommender which evaluates multiple data sources to generate more accurate and relevant predictions related to data items in a social network. Few patents in the portfolio disclose a technique to collect data for food/drink preferences to share item scores and participant scores with vendors, merchants and other entities associated with the product. The technology may be implemented in location-based content distribution system, news distribution system, search results filtering system, targeted advertising system, search engines, collaborative filtering system, event tracking system, etc.