Media Chain-Media Licensing Management and Analytics (DEAL 461)

This portfolio is generally related to a digital media licensing system for re-production of digital media. Disclosed is a technique to stream a media content item by receiving a request from a first and second user to evaluate streaming the media content item. The system identifies the media content by determining a media fingerprint having a unique characteristic present in the media content captured during recording and excludes information introduced to the item which is external to the recorded creation. Also disclosed is that the system extracts the first user and second user data specific to the user when the first user accepts to stream the media content and the second user declines to stream the content. The system aggregates the extracted first user data into a first statistics record and the extracted second user data into a second statistics record to summarize the first and second user data. The system stores the statistical data in a database which is accessible to a third party online retailer and retrieves the media content based on the media fingerprint. The technology may be implemented in media streaming systems, media rights management systems, on-line media content distribution systems, etc.